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Self-paced video course
Find the sweet spot between what you do best, what your audience values most, and what your competitors fail to deliver. Bring it all together with a custom-designed sales page using the intuitive Webflow platform.
Let me tell you a secret about why many copywriters have difficulty creating high-converting sales pages. They miss the two most important things. First, they don't know their audience. Second, they don't know their offer. In this self-paced video course, you will learn how to master both of these crucial elements, enabling you to create compelling and persuasive sales pages that drive conversions.
This course will teach you how to craft sales pages that convert for any product or service.
Step-by-step guidance and practical examples
Experience-backed copywriting advice
Copywriting templates and formulas
Frameworks for messaging discovery
Live copywriting and design tutorials
Video trascripts
A bonus section: sales page teardown
3 Guiding Principles
The Golden Rule
What Demographics Can Tell You
Your Audience's Goals
Jobs To Be Done
5 Decision-Making Styles
Stereotypical Clues
States of Awareness
Problem vs Solution-Aware Copy
Time to Delve Deeper
Mine Customer Reviews
Conduct Interviews
Send Surveys
More Message Hunting
Figure Out Your Offer
How to Audit Your Competitors
Features vs Benefits
Document Features & Benefits
Live Documenting
One-Liner for Value Prop
Proofs to Address Objections
Brand Perceptions
Deliver the Right Messaging
Sales Page Goals
Ditch the Standardized Mindset
Outline of the Sales Page
Live Copywriting
Tips to Keep in Mind
Let's Get Creative: Designing Sales Pages with Nadya!
Exploring Kate's Vision: Crafting a Boutique-Style Agency Look
Building Your First Website Draft
Mastering Layouts: Grids, Display Flex, and Relative Positioning
Elevate Your Design: Animation, Favicon, and Mobile View Mastery
Wrapping Up: Your Journey into Design and Copywriting!
You'll learn how to write sales pages that make an impact so you could take your career to the next level and get more clients.
You'll be able to create a sales page that persuades your audience to buy your product or service, even if you're new to copywriting.
You'll learn the essential marketing skills and audience persuasion techniques that will help you grow as a website designer.
Kaiiax CEO & co-founder
Designed multiple effective websites
Articles no one reads... Non-stop requests from ebooks to Instagram captions... Feeling a cog in the content machine... If you're thinking "Oh sh*t, that's me!" it's time to pivot into high-impact work. My newsletter will tell you how.
