For content to work, people need to read it

I started my career as a content writer back in 2013 when I landed a job writing for Yalantis, a software development company. At the time, I was completely new to the industry and had no prior writing experience, so creating content was a real challenge. I put in my best effort, but nothing seemed to make an impact on our marketing results. Just when the company began to question the value of content, I wrote an article that changed everything. Within a few weeks, it attracted dozens of leads interested in Yalantis’s services. Finally, my hard work paid off.

Over the course of three years, Yalantis didn’t just increase their traffic and leads—they tripled in size. This growth was all thanks to the new customers brought in through their website.

When I felt like my job there was done, I left Yalantis and co-founded my own business. It was a SEO agency called Kaiiax. We helped software development companies build SEO strategies, set up content marketing operations, and achieve results in both traffic and lead generation.

Low-quality content is the main reason companies see poor results from content marketing, so I decided to write a book to help writers create great content. My book "From Reads To Leads" covers 11 principles of writing content that can turn readers into leads.

I started a YouTube channel that now has more than 50 video tutorials on copywriting and content marketing. I run a blog and an Instagram account (@fromreadstoleads) where I share my knowledge to empower writers to become top professionals.