Enter your email
New email newsletter!
Articles no one reads... Asked to write everything from blogs to Google Ads... Feeling a cog in the content machine... If you're thinking "oh sh*t, that's me!" then it's time to re-evaluate your career and figure out how to pivot into something high impact. This newsletter will tell you how.
Break free from the stereotypical tone of voice. Be authentic to be distinct
Imagine a content writer with 8 years of experience. Her goal? To land a job with an above-average salary. The reality? Nobody wants to hire her. I see it every day. Just writing isn’t enough. You need to bring more to the table.
Every content marketer eventually faces a choice: build the machine, or write the message it sends.
Marketers get fired at the first sign of trouble. How to prove your worth.
When features beat benefits and how to nail your message.
Most marketers focus on pre-sale, but post-sale strategies are just as important.
