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Articles no one reads... Asked to write everything from blogs to Google Ads... Feeling a cog in the content machine... If you're thinking "oh sh*t, that's me!" then it's time to re-evaluate your career and figure out how to pivot into something high impact. This newsletter will tell you how.
As Thomas Mann once said, "A writer is a person for whom writing is more difficult than it is for other people." And I agree. Writing is difficult. So is copywriting. In this article, I’ll try to make copywriting as easy as possible.
What's the difference between copywriters and a whole bunch of other creative specialists that have something to do with writing and marketing? Time to figure it out!
