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Articles no one reads... Asked to write everything from blogs to Google Ads... Feeling a cog in the content machine... If you're thinking "oh sh*t, that's me!" then it's time to re-evaluate your career and figure out how to pivot into something high impact. This newsletter will tell you how.
When features beat benefits and how to nail your message.
Most marketers focus on pre-sale, but post-sale strategies are just as important.
Need a Head of Content? Here's where to find them and how to evaluate them.
That case study was a disaster, 3 mistakes to avoid, and a template to get it right.
Discover the missing element and know exactly what to do in marketing and sales
How to be memorable and create contrast. Like a CTA button.
