Your readers fear that their data might get lost or fall into the wrong hands. Use the eight formulas you’ve learned to persuade your readers to buy your company’s backup software. The eight formulas are:

1. If–then…

2. If you don’t do anything, it will just get worse…

3. What most people do…

4. Imagine this…

5. If the only thing you get is…

6. Don’t let this happen to you…

7. What if…

8. You’re standing at the crossroads…

Don't know how to do it? Read Chapter 11 of the book From Reads To Leads.