Write a small paragraph about your new fitness app for people who want to get in better shape but hate gyms. Use one of the three techniques mentioned in chapter 2 to create a bond with your audience:

1. Share an experience that your readers can relate to. 
2. Write about your own struggles (or successes) and how your readers can learn from your mistakes (or achievements). 
3. Create a common enemy.

Don't know how to do it? Read Chapter 2 of the book From Reads To Leads.