My name is Kateryna, I'm 34 years and I'm from Ukraine.
In this blog post, I'm not going to talk about copywriting and content marketing. Not because I don't want to. I wish I could speak about copywriting. But the only thing I can think of and talk about today is what's going on in my country.
I was born in Ukraine, in a small town called Bilhorod-Dnistrovskyi. It's situated in the southwest of Ukraine in the Odesa region, near the Black sea. I lived in Dnipro, in central Ukraine, and in Kyiv, the capital of Ukraine. Two years ago I married an Italian man and moved to Italy.
But my whole family lives in Ukraine: my twin sister Nadya, her husband, my mom, my cousin and my little niece, my aunt, and her family are all in Ukraine. I have a lot of friends there, and my team at Kaiiax also lives in Ukraine. I work with Ukrainian and international IT companies that have offices in Ukraine with hundreds of programmers, designers, copywriters, and other creative people.
Ukraine is an independent, free, and democratic country. The core values and DNA of our Ukrainian society are a love of freedom, democracy, free-thinking, and European values. And this is the reason why my country was invaded by Russia.
The first time Russia invaded Ukraine was in 2014 when it annexed Crimea in Ukraine’s south and invaded the so-called Donbas region in the east. There has been an ongoing war in the east of Ukraine for 8 years.
During all this time, Russian propaganda was telling people in Russia that "radical Ukrainian Nazis are killing Russian speaking citizens, and we need to help them.” As a person who lived in Ukraine for 32 years, and as a person who speaks Russian her whole life, I can tell you that's staggering bullshit.
Ukrainian people respect other cultures, regardless of their language or religion. For many Ukrainians, Russian is their native language. Maybe we have some Nazis in Ukraine, but not more than in Russian St. Petersburg.
A week ago, on February 24th, Vladimir Putin, the president of Russia, ordered a sweeping invasion by land, air, and sea of Ukraine, my country.
As I'm writing this blog post, airstrikes and missiles are raining down on cities across Ukraine, and my family, friends, and colleagues are hiding in bomb shelters. In these days of real horror, I can't think of anything else, but them.
I decided to make this post because I think that's the right thing to do.
Ukraine is fighting for freedom, for its right to decide, for its right to live. Our nation stands at the forefront of the fight for the world’s rules-based order and democratic future. It is not just the future of Ukraine at stake – it is the future of the whole democratic world and international legal order.
If you value democracy and freedom:
Here is how foreigners can help Ukraine:
Stand with Ukraine and let's stop this war. Thank you.
I want to say a few words to Russian people:
Вы можете остановить эту войну. Выходите на улицы ваших городов, протестуйте против вашей власти. Если вам наплевать на то, что в Украине убивают людей, спасите хотя бы свою страну.
Watch it instead:
#StopPutin
To write content that ranks well on search, you need to have a crystal clear understanding of what your readers want to see when they type in your target keyword in the search box.
As Thomas Mann once said, "A writer is a person for whom writing is more difficult than it is for other people." And I agree. Writing is difficult. So is copywriting. In this article, I’ll try to make copywriting as easy as possible.
Great writing comes before anything else! Subscribe to get useful supplies to fuel your writing.
