From Reads to Leads is a newsletter for writers who want more. It's about marketing. Strategy. Positioning. Operations. Results. And yes, it talks about writing too. But through a marketing lens. If this was sent to you, subscribe here so you don't miss the next email.
In today's newsletter:
“Expert” marketers who claim that publishing 60 blog posts a month is a formula for skyrocketing growth, proudly labeling it a high-risk, high-reward strategy.
I’m not talking about easy stuff like cooking recipes.
I’m talking about industries that sell expertise. Technology. B2B. The tough stuff.
Topics like “How Fleet Management Technology Works” or “How to Get ISO Compliance Certification.”
Each one – a deep dive of 2,500 words, meant for lead generation. Not just any leads. Qualified leads.
Go ahead, try writing 60 well-researched articles like that in a month — especially if your writer doesn’t actually know the first thing about these subjects.
Let me break down how these marketers even attempt moves like this, and more importantly, why they think it’s a good idea.
Step 0: No content = no leads.
Step 1: First content → some leads.
The big leap: More content → more leads!
The “math” checks out 😎
Suddenly, it’s a growth hack.
The faster you publish, the sooner your content gets indexed, starts ranking, and attracts leads. Speed = visibility = opportunity.
Scaling content production has never been easier. AI tools can help you meet that 60-article target without breaking a sweat. And it’s not just theory: there are successful examples of AI-generated content delivering results.
Sure, Google might downrank low-quality, AI-generated content. But there’s no confirmed evidence it’ll happen to you! It’s about playing the numbers game: publish a ton, and even if some posts flop, the sheer volume will generate traffic.
Big thinkers take bold steps. Mass content production can deliver rapid growth. Why not go all in?
At this point, though, it’s not just about leads or SEO. It’s about playing alpha games.
→ It's not marketing, it's machismo.
Let’s break down what really happens when you go for the “60 articles a month” strategy:
Yes, there are always ways to game Google with crappy content. And yes, it might work – for a moment. But the algorithm is evolving to fight back against AI-generated content. So, even if you get a temporary traffic boost, it’s likely to plummet.
People building "60 articles per month” strategies don't work with skilled writers. They’ll go for the cheapest option available. Quality isn’t even on their radar. But the hidden costs are still big. Because you need:
All that effort, and for what? You’re throwing money into a black hole.
Ask yourself: does this kind of writing leave a great impression? Would it make you want to reach out?
Be honest.
(NO. It wouldn't.)
No one will read that content. It offers zero value. And if no one’s reading it, no one’s converting. The entire premise collapses under its own weight.
Rather than churning out 60 mediocre posts, create fewer, but better, pieces.
Content marketing is not math. It's not about the keywords. And not even about the topics. It's about sharing your unique expertise and perspectives in an interesting way.
That content is your marketing asset. Something you'll build on.
Let me give you an example.
Animalz is my favorite Zmist & Copy's competitor. It's almost like a role model.
Their blog posts are the kind of thing you don’t want to share because they’re that valuable. They are practically required reading for content professionals.
That’s the kind of reputation you should aim for if you want to be top of mind with your audience.
Wasting money pushing out poor content that no one wants to read in big quantities is not a high-risk/high-reward marketing strategy.
It's just bad marketing.
Have a boss weekend.
Kate
P.S. If we aren't connected already, follow me on LinkedIn and Instagram. If you like this newsletter, please refer your friends.
P.P.S. Need a hand with content? Fix your mediocrity problem with Zmist & Copy
Imagine a content writer with 8 years of experience. Her goal? To land a job with an above-average salary. The reality? Nobody wants to hire her. I see it every day. Just writing isn’t enough. You need to bring more to the table.
People fall into one of five decision-making categories: charismatics, thinkers, skeptics, followers, or controllers. Let’s take a closer look at these personalities to understand how you can adapt your writing style and message to your type of reader.
Articles no one reads... Non-stop requests from ebooks to Instagram captions... Feeling a cog in the content machine... If you're thinking "Oh sh*t, that's me!" it's time to pivot into high-impact work. My newsletter will tell you how.
