Is content writing a dead-end job?

From Reads to Leads is a newsletter for writers who want more. It's about marketing. Strategy. Positioning. Operations. Results. And yes, it talks about writing too. But through a marketing lens. If this was sent to you, subscribe here so you don't miss the next email.

In today's newsletter:

• Nobody needs content
• Someone has to say it
• AI has nothing to do with it

About 5 years ago, content writers on my team would call their work a "dead-end job" 

They wanted something more exciting in their titles. 

I didn’t get it at the time. I figured being a content writer was something to be proud of. Not everyone can create great content. If you work hard enough, you can build your own voice and people will notice. 

And it is kind of true. But in my experience, unless a writer understands the marketing game, they're useless.

In fact, in the introduction to my book From Reads To Leads, I tried to get this point across:

“Companies hire content writers to create content, right? Yes… but. To be frank, people don’t really need more content. There’s already tons of content on the internet. Too much, in fact. The reality is that companies don’t hire content writers to churn out new content. They hire them to do marketing.”

Kateryna Abrosymova

You can read the first chapter of my book here.

Content writers who lack marketing expertise have no value

They are like ChatGPT, but slower. 

I met a content writer with 8 years of experience at one of my mentorship sessions. Her goal? To land a job with an above-average salary. The reality? Nobody wants to hire her. 

I see it every day.

AI isn’t the reason content writers are losing jobs or don't get paid what they want. It’s the fact that their work doesn’t move the needle. 

There’s no way you can feel satisfied being a content writer anymore

Because, at the end of the day, you are:

• A fast food content order taker with zero strategic input
• A dumping ground for content requests
• A silent creator with no seat at the results table

This role makes no sense and is dying FAST. So what do you do?

Go beyond words and sentences. Grow. Make your work deliver real impact. Become a marketer.

In this newsletter,

I’m not going to do lectures on marketing.

I want to share real-life stories and lessons from my own experience and the experiences of others who’ve made the leap.

I will help you learn the easy way. 

Before you go…

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See you next week.

Best,

Kate

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