SEO is a dead-end. Marketing isn't.
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Weekly newsletter on positioning, messaging, and content strategy for B2B tech companies. Subscribe now and get a FREE bonus → Content Scorecard.
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SEO is a dead-end. Marketing isn't.
Weekly newsletter on positioning, messaging, and content strategy for B2B tech companies. Subscribe now and get a FREE bonus → Content Scorecard.
Your product is complex. Your messaging is a mess. Your content feels like ChatGPT....
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If you're thinking "oh sh*t, that's us!" this newsletter will show you how to fix it.
This newsletter will tell you how.
How to start thinking like a marketer. Big changes start here.
How to be memorable and create contrast. Like a CTA button.
Every content marketer eventually faces a choice: build the machine, or write the message it sends.
Good arguments earn trust and beat data.
Marketers get fired at the first sign of trouble. How to prove your worth.
Learn to map content to business goals. Don't just “post.” Be intentional.
Discover the missing element and know exactly what to do in marketing and sales.
A blog post here, a LinkedIn update there. Something is always better than nothing, right? Wrong.
Why mass-producing low-quality content isn’t a bold move – it’s just bad marketing.
Marketing teams copy competitor keywords or publish content with no plan for distribution. Here’s the fix.
Systems, workflows, and tools for marketing to work, both within companies and for solos.
What if every marketing initiative were planned like a project? Here's your blueprint.
Need a Head of Content? Here's where to find them and how to evaluate them.
Owned, earned, and paid channels
Do you find numbers intimidating? They're actually a lot more relatable than you may think!
Writing is always important. For content to work, people need to read it. And for people to read it, you need to get better at writing.
When features beat benefits and how to nail your message.
That case study was a disaster, 3 mistakes to avoid, and a template to get it right.
Stop copy-pasting from AI and start writing with a human voice, context, and lived experience.
If else, it won't be valuable. Here is how to make it interesting.
I’m a marketer, author, and entrepreneur. I started my career in 2013 as a content writer with zero experience. In the beginning, nothing I wrote seemed to work. But then, one article changed everything. It brought in leads. Then more. Over time, hundreds. Since then, I led marketing at Yalantis, a software development company, helping triple its growth in three years.
I co-founded an agency that didn’t survive and started a new one. At Zmist & Copy, we help B2B tech companies develop and execute content strategies.
I launched the From Reads to Leads website after publishing a book by the same name. My newsletter is grounded in what I learn every day working with founders, marketers, and writers at B2B tech companies.
Marketing is often misunderstood. The people doing marketing don’t always get it. The ones paying for it often don’t either. I help writers (and everyone else) make sense of marketing. And use it to win.
11 Principles of Writing Content People Will Read And Respond To
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Find the sweet spot between what you do best, what your audience values most, and what your competitors fail to deliver.
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Everything you need to grow faster and with way less guesswork.
Power words, sensory words, transition words, and simple words for effective copy.
Pick out words →
40 writing exercises that come from my book.
Do some exercises →
For positioning, strategy, copywriting, marketing and more.
Access templates →
90+ videos with tips and tutorials for copywriting and content marketing.
My YouTube channel →Subscribe to From Reads to Leads for real-life stories, marketing wisdom, and career advice delivered to your inbox every Friday.
