Content isn't enough
Get better at marketing
I'll teach you everything I know about content marketing so you can leap from writer to content marketer and take your writing career to a whole new level.
Content isn't enough
I'll teach you everything I know about content marketing so you can leap from writer to content marketer and take your writing career to a whole new level.
11 Principles of Writing Content People Will Read And Respond To
A treasure trove of insights and advice on copywriting, the book provides a roadmap to succeeding with content, from understanding the reader to structuring your content and writing to elicit a response. Plus, it has a bunch of exercises to practice your writing skills.
Every week I post a YouTube video tutorial on copywriting or content marketing to help you get better at your job.
Subscribe to my channel so you never miss a new video.
The Good Stuff section on my website is where you can pick out words for effective copy and grab templates for drafting content strategies.
Make sure you bookmark the pages on the left so you never lose them!
My book "From Reads To Leads" contains 40 writing exercises to help you self-check knowledge after reading each chapter. I've put all these exercises online so you could post your answers in the comments and get feedback from other writers.
How do you communicate a message using AIDA, PAS, PPPP, and more?
How do you rewrite article titles using power words that trigger emotions?
How do you communicate the same message in three different ways?
Articles no one reads... Non-stop requests from ebooks to Instagram captions... Feeling a cog in the content machine... If you're thinking "Oh sh*t, that's me!" it's time to pivot into high-impact work. My newsletter will tell you how.
